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BRAND STORY

HERITAGE OF EXCELLENCE

ECHOLAC was founded in Tokyo in 1964 by Mr. Reizo Koseki as a part of Kodama Chemical under the Mitsubishi Corporation. Driven to innovate from the very beginning, Echolac developed the world’s first ABS attaché case in 1965.

Still today after more than 50 years, we embody that same spirit of fine manufacturing with an attention to beauty, elegance, detail, precision and quality that is true to our heritage.

POWERED BY EXPERIENCE

We apply the cumulative experience that we together at ECHOLAC have gained through more than 50 years of design, development, manufacturing, and quality assurance, together with our true and authentic drive to do things better every single day in order to create and deliver products that help you power your journey like no other luggage brand can. 

AWARD WINNING

Design and beautiful balance has always been a cornerstone of the brand. Throughout the years, ECHOLAC has been recognized for quality and good design by institutions such as the German Stiftung Warentest, the Japanese Good Design Award, the China Red Star Design Award, and the Red Dot Award for product design

INTO THE FUTURE. RIGHT NOW. 

Our greatest endeavor is to meet and exceed any expectations that you may have in your luggage while surprising you and ourselves through the joy and beauty of innovation. 

Wherever you are headed, you can know that we have done our best to make your travel gear something that will enhance your experience. We can almost promise you that ECHOLAC will make your journey better. 

Safe travels into the future,

Elton Zheng
President, Echolac International

About ECHOLAC

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Mission & Vision

Brand Values